Amul

Amul:- The Case Study Of The Taste Of India. ... Amul impelled India's White Revolution, which made the country the world's largest producer of milk and dairy products. The white revolution was led by Tribhuvandas Patel under the guidance of Sardar Patel. Later, Kaira District Milk Union Limited was born in 1946.

History

Amul enlisted on 14 December 1946 as a reaction to the abuse of minimal milk producers by brokers or operators of the main existing dairy, the Polson dairy, in the small city separations to convey milk, frequently turned sour in summer, to Polson. The costs of milk were discretionarily decided. The administration had given restraining infrastructure rights to Polson to gather milk from Kaira and supply it to Bombay city. 

Rankled by the unreasonable exchange prices, the farmers of Kaira approached Sardar Vallabhbhai Patel under the leadership of local farmer leader Tribhuvandas K. Patel. He advised them to form a Kaira District Co-operative Milk Producers’ Union and supply milk directly to the Bombay instead of Polson. 

By June 1948, the Kaira District Co-Operative Milk Producers Union Ltd had started pasteurizing milk for the ‘Bombay Milk Scheme’. In 1973, Amul celebrated its 25th Anniversary under the leadership of Tribhuvandas Patel, Morarji Desai, Maniben Patel, and Verghese Kurien.

Later, Dr. Verghese Kurien managed the cooperative with H.M. Dalaya. Dalaya’s development of making skim milk powder from buffalo milk and making it on a business scale led to the first modern dairy of the cooperative at Anand. Afterward, five unions in other districts Mehsana, Banaskantha, Baroda, Sabarkantha, and Surat were set up.

Amul was awarded as the “Best of all” Rajiv Gandhi National Quality Award. Technological improvements at Amul have spread to different parts of India. In the course of the last five and a half decades, dairy cooperatives in Gujarat have made a financial system that connects more than 3.1 million dairy products with a great many purchasers in India. On September 30, 2018, Prime Minister Narendra Modi inaugurated Amul’s chocolate plant in Mogar, Gujarat.