AMUL
Q. Amul company business is low why?
→. Cost of Operations – Amul's operation is huge. And so is the cost. Plus the sector is such that maintaining margins becomes difficult day by day. Thus, to face international players, Amul needs to maintain the operations in the same manner it is carrying out today.
In March, Amul rolled out a campaign to fight disinformation against milk. So they had advertisements that busted myths of plant-based beverages, etc. They also claimed that milk was a complete food, full of nutrients and vegetarian.
Why is PETA against Amul?
Amul vs PETA
The non-profit organisation asked Amul to benefit from the booming vegan food and milk market. ... Maintaining that PETA's demand is a part of the misinformation campaign, Humbal added that it is an attempt to break the Indian dairy industry, saving the country from importing milk and milk products.
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